Higher Education Articles
The 4 main things you need to know about SEO.
Engaged visitors are the key element of a successful educational institution's website. Search Engines have over the last several years become the primary way of bringing traffic to your college or university. By genuinely creating your content to your potential students you will convince more of them to study at your school. It's called the Recruitment 2.0 Revolution
The Key 4 SEO Tips You Need To Cover
Tip 1: Make sure your website coding is up to date.
Make sure your web pages are W3C Compliant (here is a free and trusted validator you can use). The reason you should check this is because Search Engines robots crawl through web sites and analyze the sites code. You need to ensure your code is error free and up to date so that they can index all the pages in your website. If your site has errors it means that there's a very good chance that most of your site is not getting indexed properly by the search engines. This usually results in a lot less visitors.
What Are 'Relevant Keywords'?.
If you offer MBA's or Adventure travel as part of your core school offering that is one of your primary keywords. For example if you are a food school and offer culinary courses then you need to analyze your top most sort after keywords (not the ones you think but the ones your potential students are searching for. You should also consider buying or leasing space one similar websites with your keyword like www.FoodSchools.com
The more specific you make your keywords, the less competition you will receive in the search engine rankings.
Tip 3: Smart Keyword Placement.
Once you have focused down on your very specific keywords eg 'study fashion sydney' you need to place these in your site title and header tags. Your top keywords should also be in your web pages main text content, but don't overdo it.
Tip 4: Get More Inbound Links.
Having as many relevant inbound links from other websites that are considered 'trustworthy' by the search engines will boost your website's rankings. Make sure to keep clear of buying paid backs links and having too many reciprocal links. Especially ensure you don't use link schemes.
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Article List
Using Adwords to generate more student visitors - Simon Healy
The top 4 search engine things you need to consider - Simon Healy
'The Recruitment 2.0 Revolution'. Simon Healy
Making your institution's website Google friendly. Simon Healy
Web design and how it will affect your Page Rankings. Dale Pillars